• 

  10× magnification

  Good

  G-H / VS

  Near-colorless, with inclusions only a loupe will find.

  Best for: Going as large as you can. If carat is what you're after, this is where every millimeter counts.

• Most chosen

  

  10× magnification

  High

  D-F / VS

  Truly colorless, in the top color range, with inclusions only a loupe will find.

  Best for: Most of our customers. Colorless to the eye, clean to the loupe — both, with nothing given up that you'd ever notice.

• 

  10× magnification

  Excellent

  D-F / VVS

  Truly colorless and virtually inclusion-free — extraordinary even at 10× magnification.

  Best for: Not compromising. The whitest, clearest stone we cut — light passes through it almost untouched.

Diamonds come with a lot of vocabulary. Four Cs, grading scales, letters and abbreviations that make it easy to feel you should become an expert before you're allowed to choose. Luckily, you don't need to.

Our lab-grown diamonds are the same crystal, the same hardness, the same fire as anything pulled out of the ground, but the top grades are finally within reach. The question used to be how much perfection you could have. It isn't, any more. Now it's simply: how much do you want?

If size is the thing that will land, take Good and go bigger. If you want what most people want — colorless, clean, nothing given up — take High. And if a stone that is very nearly flawless is what you'll think about every time you catch the light on their hand, take Excellent.

And if you can't decide, come and see them. We'll set all three in front of you in Helsinki or Stockholm. The difference is far easier to see than to describe.

Julia, founder